Stukent Digital Marketing Simternship – Search & Display Ads
During this Stukent-based digital marketing internship, I managed and optimized both Search and Display ad campaigns for an outdoor backpack product line. The total allocated budget was $36,000, with $21,634.73 ultimately spent across the two channels, generating $176,995 in total revenue.
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Search Ads
- Budget Allocated: $18,000
- Budget Spent: $3,805.22
- Revenue: $13,195
- Impressions: 342,720
- Clicks: 6,186
- Conversions: 203
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Display Ads
- Budget Allocated: $18,000
- Budget Spent: $17,829.51
- Revenue: $163,800
By applying strategic keyword selection, compelling ad copy, and continuous optimization, the campaigns achieved strong conversion rates and a high Return on Ad Spend (ROAS). This hands-on experience showcases my ability to effectively manage budgets, analyze performance metrics, and refine targeting strategies to drive significant results in a realistic digital marketing simulation.